how to become a content machine (without losing your soul)

the secret to endless ideas and zero burnout

ever since i started writing more regularly on substack, you guys have gotten a taste of what those closest to me have known forever, which is that… once i start writing, i can’t stop.

i write like a madwoman… and i f*cking love it. always have, always will.

if there’s one thing i do well, it’s creating. that’s why when i say “the blogging life chose me, not the other way around,” i mean that with every fiber of my being. LIKE WHAT ELSE WAS I GONNA DO?

even my book editor told me the other day, “i am amazed by the amount of writing you produce… like what is going on?!”

and guys, the secret is that it’s not really a method or a special form of discipline or even a choice, i feel like i HAVE TO do it this way or else i will become haunted by the amount of thoughts and creative ideas in my head that want to come forth.

i haaaave to get my thoughts onto paper—have to, have to. that’s why for the last 10 years, the majority of my days are spent creating content for all of my various platforms (including the pod—so ‘talking’ out loud is a part of this, too) as well as typing huge-ass text messages to my friends and family.

call it ‘chronically on,’ or tapping into a flow state, or existing as some kind of writing machine, but to me… it’s what feels good. & it doesn’t feel like having to keep up with the pace of social media or pushing past burnout—because i also take breaks when i need them. that’s important.

i’ve never had a “cadence” and i like it that way. 5 posts one week, 7 posts the next week, maybe 1 post the following week while i work on a novel behind-the-scenes or take a vacation to be with my family. it may not make sense to the outside world, but in my mind? it makes total sense. it’s the only way i’ve ever worked. ALL or nothing, baby.

exhibit A: about 1/10th of the journals i’ve kept in my life, displayed in my garage during an organizing day recently:

because yes, if i’m not writing ‘content,’ then you best believe i’m journaling.

and if i’m not journaling, i’m voice noting myself long paragraphs to write later while i’m driving, or in the shower, or drifting off to sleep.

so while i get that this feels more like a *personality thing* rather than an *i can teach you how to be this way* thing, i do have a bunch of tricks up my sleeve to tap into your OWN secret sauce to endless ideas, zero burnout, and extreme amounts of creation while maintaining your soul.

because honestly… writing is energetics. content is energetics. posting on social media is energetics. if you don’t want to be there, people feel that. if you don’t like what you wrote, people feel that. if it’s forced (like a brand partnership that has sucked the life out of you), trust me when i say—people feel that.

& maybe your goal isn’t to “write a lot,” or produce a lot of content—BUT i get the feeling that there are many people reading who do have that goal, and even more people reading who want to use their time more wisely and efficiently so that you can work smarter, not harder.

because to be honest, being a content machine doesn’t mean that i work insane hours. i have an EXTREMELY flexible life… i go to all my kids’ field trips, i am a super present mom, i’m very social, i do hot yoga and get massages in the middle of the day, i go on random plant medicine journeys as i please and spend 80% of my time writing fiction at the beach… i have just learned how to tap into the spiritual flow of my work, so that i can work smarter—not harder.

and now… i’m gonna teach it to you!! obvi, you will find your own cadence and secret sauce, but i am CERTAIN these tips will help. whenever i dish these out to friends and fam, they increase their output tenfold. but because they’re WILLING to put it into practice and not ignore the facts—that part is important.

and just to drive the point home that i have *always* been this way… here’s a note from my 4th grade teacher saying, “and this IS your final draft,” after we all had to turn in a bullet pointed rough draft (i wrote a biography of Walt Disney) and i went psychotically all-out. then i did in fact do a whole other final draft for her that she submitted to a state competition because she was so shooketh. 😂

KK, let’s get into it!!!!! my top 10 tips to change your life, become a content machine, and make a living out of what you love most (because you deserve it, and it’s time). 👇🏻