The $100k Mindset Shift: Substack as a Job, Not a Hobby. Your Abundance Roadmap.
because the second you stop playing small, everything you've ever dreamed of comes rushing in. and yes, money is spiritual!
well, this became an unintentional series and i have to say, talking about it out loud has become the medicine i didn’t know i needed.
because it helped me realize something… i’ve been working with the “soul of money” for my entire life. the energy of it is just something that flows and jives with me, and i have so much to share on the topic.
BUT i didn’t talk about money publicly for like… 15 years (actually ever) because i thought it was all the things: taboo, annoying, bragadocious, unnecessary, tacky.
of course i was raised with the lesson, “people who have money, don’t talk about it.” and “people who don’t have money, talk about it all the time.” and i all but agreed with that until very recently. i still think there’s a classiness and charm to never bringing it up at all, but apparently i’ve diverted from that path. 😂
but there was a deeper truth there too, which is that hiding that part of my life from you was actually keeping me small. even just a few years ago if i ran into someone i hadn't seen in a long time said, “oh, are you still doing your little blog and podcast?”
i’d say “yeah, i am… i love it!” meekly, while jonathan or my dad stood in the background and told the person it was actually a super successful, top blog/podcast that was kinda next level.
and then i’d uncomfortably shrink again and turn the topic back to the other person.
(often leading people to believe that i was living off of my parents or that they were funding my life, when i’ve been entirely self-sufficient since the literal day i started my business. nor would they fund me because that’s not their style but that’s another story lol.)
BUT THEN, this year, something happened: i stopped giving so much of a shit.
call it getting older, becoming a mom of two, realizing how precious my time is and how efficient i have to be with it, becoming sick of focusing on things in my business that i don’t care about at all, and being ready to step into the fullness of being a writer and all that would mean for me… and i decided to not just *tap back into the soul of money* but *talk about the soul of money publicly.*
EEP! I KNOW! TABOO AND TACKY! or… empowering and necessary?! i’ll let you be the judge.
because the truth is, the moment i stopped treating my success like it was supposed to be a secret, was the moment everything expanded.
and this year, everything has exploded.
most recently, i hit a milestone on substack i could have previously only dreamed of… $100k annual recurring revenue. i started writing about it when I hit $40k, then 60, then 80, 90 (live masterclass—that was fun), and well… now we’re here.
and TBH, part of me is still like, “jordan, SHUT UP. we get it already.”
but the deeper, wiser, give-less-of-a-shit part of me is like, no… speak it. the world needs to hear it. the writers need to hear it. and for whatever reason, the soul of money wants you to do it.
so yes, this $100k mindset shift is massive. it’s shifting ME on the deepest levels.
it’s made me realize (on THIS DAY, THE DAY THAT I AM TURNING MY SELF-HELP MEMOIR IN TO MY PUBLISHER OMFG) that my next book may actually need to be a book about tapping into the soul of money (i don’t make the rules, the aliens do) and that each time i bust through a new layer, i get to align with a deeper layer of wisdom about the energetics of abundance.
because it’s not about the numbers. this is additional revenue for me and still a side hobby turned my favorite thing in the world. it’s about DOING WHAT I LOVE MOST & actually receiving abundance as a gift from the universe for committing myself to the craft of what i know i came here to do.
so today, we’re pulling back the curtain. diving deep into the ethers of the energetics of abundance, the soul of money, the $100k (additional revenue, doing what you love) mindset shift, and how the universe is calling, begging, screaming, praying for you to wake up to what YOU came here to do, so that YOU can share it with the world…
